When choosing a platform to sell online courses or digital products, Kajabi, Teachable, and Thinkific remain among the most popular solutions. Each offers unique strengths and caters to different users — from beginners to established creators.
Table of Contents
1. Overview & Core Purpose
- Kajabi
- All-in-one platform designed not just for courses but complete digital businesses.
- Including marketing tools, funnels, email automation, memberships, and more.
- Best for course creators who wanted everything in 1 place without third-party tools.
- Teachable
- Focus mainly on online course selling and creation.
- Easy to set up and launch, ideal for entrepreneurs and educators.
- Limited built-in marketing features comparison to Kajabi.
- Thinkific
- Robust courses platform with flexibility for advanced users and beginners.
- Good balance of course integrations and tools.
- Offered good customization without the heavier learning curve.
2. Ease of Use
- Kajabi
- Intuitive dashboard but could felt overwhelming for absolute beginners.
- Everything was integrated — so there’s the slight learning curve.
- Excellent tutorials and support.
- Teachable
- Very easy to set up and navigate.
- Simple course builder ideal for first-time creators.
- Good for users who want minimal technical complexity.
- Thinkific
- Clean and user-friendly interface.
- Step-by-step course creation flow.
- Slightly more advanced customization than Teachable without being complex.
3. Course Creation & Features
- Kajabi
- Drag-and-drop course builder.
- Supporting multimedia lessons: video, text, quizzes, assessments.
- Advanced features like memberships, automated pipelines, and community spaces.
- Teachable
- Easier course builder with video, text, quizzes.
- Supporting basic automation and certificates.
- Courses compliance settings (prerequisites, drip schedules).
- Thinkific
- Flexible builder with surveys, modules, lessons, and quizzes.
- Drip content and numerous instructor support.
- Offering advancing community featuring via integrations.
5. Customer Support
- Kajabi
- 24/7 support via chat and tickets (depending on plan).
- Extensive training resources and community.
- Excellent onboarding resources.
- Teachable
- Email and chat support.
- Good knowledge base and tutorials.
- Fast support to higher-tier plans.
- Thinkific
- Email and chat (live support on higher plans).
- Good documentation forum and support community.
- Responsive customer service.
6. Pricing Comparison
- Kajabi
- High price point compared to others.
- Including almost everything — but cost might be higher for beginners.
- Best for sincere businesses ready to invest in progress.
- Teachable
- Affordably entry plans.
- Pricing increase with advanced features.
- Good for course creators on the budget.
- Thinkific
- Flexible pricing with the strong free plan.
- Mid-range pricing to robust features.
- Good value to course creators wanted flexibility.
7. Integrations
- Kajabi
- Built-in tools reducing the requirement for numerous external tools.
- Integrating with Zap, payment gateways, analytics, and more.
- Teachable
- Easier integrations with marketing tools via Zap.
- Working with analytics, email platforms, payment alternatives.
- Thinkific
- external and Native integrations available.
- Syncs with mail marketing, CRM tools, analytics, community.
8. Community & Engagement
- Kajabi
- Had native community features.
- Allowing members to engaged within the platform.
- Great for construct up memberships and group learning.
- Teachable
- Limit community features built-in.
- Best pair with 3rd-party tools (e.g., Facebook groups).
- Thinkific
- Support community integrations via building.
- More flexiblity than Teachable, but not as comprehensive as the Kajabi.
9. Best Use Cases
- Kajabi
- Best for entrepreneurs who wanted the all-in-one business tool.
- Ideal for those sell on courses, digital products, memberships, and coaching.
- Teachable
- Best for educators and creators aims to selling courses.
- Great alternatives to beginners or solo instructors.
- Thinkific
- Best for creators who wanted growth and customization options.
- Good to smaller businesses ready to scale with the integrations.
